Anheuser-Busch decided to tell the story of their founder, Adolphus Busch, who immigrated to America in 1837, with the tagline at the end “when nothing stops your dream”.
The ad has been criticized for being too politically charged and pro-immigration, it was filmed a few weeks before the election in November, but Anheuser-Busch said they simply wanted the ad to be relevant and it’s definitely that. The commercial, titled “Born the Hard Way,” was meant “to highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream,” said Marcel Marcondes, vice president of marketing, in a statement.
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