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About Us

Founded in 2004, Today’s Mama has always been about shining an authentic light on modern motherhood.

We are dedicated to bringing mothers and families the “Best of Today.”

We are an eclectic group of mothers and backgrounds with kids ranging from infants to teenagers. We are health nuts, dessert lovers, yogis, travelers, a doula, a photographer, a graphic designer, an olympic weightlifter, and an interior designer. With formal professional backgrounds in PR, promotions, marketing, advertising, branding, social media strategy, and digital content development.

Our collective parenting experience spans 130 years, kids with allergies, special needs, multiples, step kids, soccer kids, etc. We are knee deep in the trenches of motherhood.


A Note From Rachael Herrscher

Hi! I’m Rachael. I started this big adventure 14 years ago (in 2004), when my 2 oldest kids were just 2 months old and 22 months old. Today’s Mama has grown as changed just as much as my little family has.

We’ve now got 3 kids, 1 dog, and dreams of adding a hedgehog to our little brood. My once toddlers are now in Jr. High and High School and the baby of the family is keeping us busy in elementary school.

Today’s Mama started as a publishing company. We produced regional “handbooks” for moms and families pointing to all of the best places to go and things to do in their local communities. We’ve always loved bringing resources to families and as we grew and times changed we moved Today’s Mama fully online, bringing the “Best of Today” to our readers digitally.

We’ve “grown up” with social media. As all of these platforms like Facebook and Twitter hit the scene, we were there too — building communities and engaging with our followers. Today, it’s not only much harder to reach our followers on those platforms, but we’ve watched over time as social media and technology has taken a psychological toll on parents and families. This year we added “Tech Reset” to our parenting toolbox. We’re just as concerned as you are about what’s happening to our children online and on their smartphones.

We’ve also just launched our Today’s Mama podcast. The future is audio and we’d love to bend your ear! We’ll be talking to everyone from pediatricians to musicians to technologists to help us shed light on all the dark, the inspiring, and the hilarious corners of parenting.

We’d love to hear from you! Drop us a line at info at or head over and start a conversation on the site.

Thanks for stopping by!



General Inquiries: info at​