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Product Review: Moo Chocolates

Most American chocolate is like eating a candlestick. But the thing is, I can’t stop looking for a decent domestic chocolate. I will try anything at least once. So when MOO Chocolates contacted me, I decided to give them a chance.

Carina • April 19, 2011
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I’m a little bit of a chocolate snob. OK, I’m a huge chocolate snob. See that Snickers? Won’t touch it. Want my Kit-Kat? It’s yours. Hershey’s kisses? If I feel like eating something sandy, I’ll eat sand. Most American chocolate is like eating a candlestick. But the thing is, I can’t stop looking for a decent domestic chocolate. I will try anything at least once. So when MOO Chocolates contacted me, I decided to give them a chance.

MOO was started by a mother, Jackie, who couldn’t find all-natural delicious chocolate bars for her kids. She wanted all-natural chocolate, without preservatives or additives, and made with organic ingredients. The chocolates come in milk chocolate with grains and cereals: Rice Crisp, Corn Flakes, Graham Cracker, and Granola.

The first bar I tried, the Milk Chocolate with Corn Flakes, did not impress me. My kids were happy to relieve me of every last bite. The second bar, Granola, was a huge hit. I loved the cinnamon, maple, and oat taste that cut through the sweet milk chocolate and giving it some complexity. I almost didn’t want to share.

The bar sizes are appropriate: these aren’t giant bars, they’re about 3 ounces (approximately 5″ X 3″.) Each bar can be easily broken into 4 pieces. They’re the right size for little kids to share, and it would be OK for big kids to eat the whole bar.

The more I evaluated the bars, the more it struck me that MOO Chocolates really are for children. I know, I know, it says so right on the package (“MOO Kids Chocolate”.) The milk chocolate is sweet, too sweet for my taste, but it’s quality chocolate (no strange mouth-feel, no sandy or waxy texture.) And my kids really couldn’t get enough. Each night when it was time for dessert after dinner they asked if there was more chocolate to share.

I’m picky about what I feed my kids. I grew up on the best stuff from Switzerland, Germany, and Austria. For years I would only give my kids Lindt chocolate. So how does MOO stack up? It’s good American chocolate. I like that the bars have simple, clear ingredients, not a laundry list of crazy emulsifiers, dyes, and waxes. So what if it’s overly sweet for me; MOO isn’t chocolate for me, it’s chocolate for them. If organic foods are important to you, even when you’re picking snack and treats, look into MOO Chocolate. My kids give MOO their full endorsement.

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