Have you seen it yet? I’m not going to spoil the ending for you if you haven’t, but know that it starts with this job posting in which the duties included things like “oversee the overall day-to-day success and development of all associates” and “Must be able to work 135+ hours a week.” There is a full page of requirements, and at the bottom of the page it reads “While no health or dental insurance, no pension and no paid holidays are offered, this job provides infinite opportunities for personal growth and rewards.”
As someone who has recently been on the hunt for a job, I’m surprised people answered the ad. I haven’t decided if this says more about the desperation our economy is in, or the lack of actual reading our unemployed partake of. But I digress.
As the interviewer describes the position to the interviewee, the reactions are, predictably, “That’s almost cruel,” as one candidate says. “That’s inhumane,” replied another. And yet, the interview continues. Please, take a moment to watch and I’ll wait right here for you. Or, you can scrub to about 2:40 seconds and watch from there. Go ahead. I’ll wait.
Was that a surprise ending for you? It wasn’t for me. I’m going to go out on a limb here and say most moms figured out the “job title” long before the interviewer got to the “365 days a year with no salary” bit. What I find curious is the mix of reactions this commercial has created. There seems to be an overwhelming, fist-pumping “YES!” and “I LOVE YOU, MOM!” going on, or the polar opposite – downright hatred even – like this comment from A. POI: “No pay? Wife gets a free car, a nice house to live in, meals, clothes, nice vacations …” (it goes on, I’ll spare you the downward spiral).
While I agree that highlighting moms specifically is, technically rather sexist and “parents” would have been more appropriate, it is, after all, a ploy for you to buy a Mother’s Day card. I’m pretty sure I can come up with better ways to tell my mom how much I love her – and I’m certainly not going to wait for a pre-ordained day to do so. What do you think of it? Is it delightful or deceitful? I’d love to hear your thoughts. Please, comment below!