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A Fashionable Dream

Shabby Apple founders Athelia Woolley and Emily Bell McCormick wanted to do good while creating stylish dresses that fit and flatter women of all shapes and sizes. See how they made their big dream come true, here.
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Shabby Apple founders Athelia Woolley and Emily Bell McCormick wanted to do good while creating stylish dresses that fit and flatter women of all shapes and sizes. See how they made their big dream come true, here.

Athelia Woolley and Emily Bell McCormick


City / State
Athelia lives in Salt Lake City, UT and Emily lives in Richmond, Virginia

What was your big dream?
Athelia: To create a line of clothing that would help women feel good about themselves while helping poor women get out of poverty.

Emily: To design clothing that I would love to wear and to create a women-oriented company that helped women who were less fortunate and allowed for women to have alternate work schedules.

How did you accomplish it?
Athelia: Created Shabby Apple. All of the dresses are designed to fit different body types (not just models) . We also give our portion of our proceeds to impoverished women who need micro-credit loans.

Emily: By reading books, a lot of trial and error and finally…success!

Where did you find inspiration to get started?
Athelia: I read Reading Lolita in Tehran. Very inspiring book! It made me realize that there is so much that still needs to be done to help women around the world.

Emily: From my partner who had the original idea and my husband who is unceasingly confident in my abilities.

What motivated you to keep going?
Athelia: My partner, Emily has been encouraging when I get discouraged. It’s the wonderful thing about having a partner. We help each other!

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Emily: My husband was incredibly supportive, as was my family and my partner.

What's your next Big Dream?
Athelia & Emily: To expand Shabby Apple to include all sorts of clothing, shirts, skirts, jackets etc.

Who is your hero?
Athelia: Diane Von Furstenburg. She embodies femininity and power at the same time.

Emily: Joan of Arc…nothing to do with clothing…just a childhood idol.

What do you wish you did better?
Athelia: Sleep?

Emily: Find the time to read. I love reading, but always feel like there’s too much to do.

What book is on your night stand?
Athelia: Banker to the Poor by Muhammed Yunnus

Emily: Guns, Germs and Steel, which I have been trying to get through for about six months!

What is your favorite lipstick?
Athelia: Oooh. I love the Whirl pencil by MAC

Emily: Bonne Bell Liplites in Light Pink. Sometimes the best stuff does come from the grocery store.

What is your favorite quote?
Athelia: “When I have fully decided that a result is worth getting I go ahead of it and make trial after trial until it comes. Thomas A. Edison

Emily: It’s forever long…but I’ve always loved this by Theodore Roosevelt: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.”


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