I grew up on a cattle ranch in Jackson Hole, Wyoming. After spending nearly 20 years working as a copywriter in advertising, my first book, Confessions of a Slacker Mom, came out in spring of 2004 and made the San Francisco Chronicle’s best-seller list. My second book, Confessions of a Slacker Wife, was released in spring of 2005. My books and I have been featured in Time, Newsweek, USA Today, The New York Times, The London Times, and on The Today Show, Oprah, Fox News, Geraldo and dozens of other television and radio programs. I live in Salt Lake City, Utah, with my husband Michael and kids Belle (7) and Joe (6), and I still work as a copywriter.

Young mother’s, Rachael Herrscher and Stephanie Peterson, were walking through the mall chatting about their desire to find a good “Mom & Tots” swim class to enjoy with their toddlers. Dissatisfied with the limited information available to them, Rachael and Stephanie recognized a compelling need for an all-inclusive book focused specifically on their community and published the first Utah Mama’s Handbook in October 2004. Rachael has two children, Josh and Addie and Stephanie keeps busy with her sons, Logan and Lincoln.

Pamela (Mother of Zoe) comes from an Interactive Design/Graphic design background. After working in the industry for over 14 years, she began her own interactive design company, RM Design. In her spare time, Pam is designing, making, and selling toys!

Stacy (Mother of Nico) has an education and retail background. Stacy worked in the retail toy business for three years, as a teacher for seven years, and is now tutoring children and adults. In her spare time, she is buying, selling, and boxing up toys!

About a year ago, Pam had the idea to make soft dolls. Stacy wanted to do something new. Thus came the idea for Zoe Babies and Nico & Zoe. Now, we are working hard to bring the best toys to you!

Erin spent 9 years in the fashion world from modeling to designing to sales. She has lived and worked in Germany, Italy, India, China and NYC. After getting married a short time ago she moved back to her home state of Utah and recently became the Director of Ladies Who Launch in Salt Lake City. She is currently working on building her family and although, her child isn’t born yet (due Sept.) she still considers herself a mama.

A freelance journalist, Meredith O’Brien is a contributing columnist at Parents and Kids and Mommy Track’d and is an adjunct journalism faculty member at the University of Massachusetts at Amherst. She blogs about parenting for the Boston Herald’s web site, maintains a blog for her book, “A Suburban Mom: Notes from the Asylum” and blogs about TV for TV Squad. She lives in the Boston area with her husband and their three children.