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Did the Nationwide Super Bowl Ad Cross the Line?

The #1 cause of childhood deaths is preventable deaths.

Which means, that more parents watching that commercial were absolutely punched in the heart by this Nationwide ad.  As a matter of fact, anyone who’s lost a child period. The ad hit the heart of every parent who’s lost a child and every parent who fears losing a child. It spoke to the fears that run wildly in the back of all of our minds.  It spoke to all of the regret, the step by step replay, and the self blame that any parent who’s lost a child in any sort of an accident is trying to move past.

It feels like they hit us all below the belt.

The ad was beautifully done and manipulated all of the right emotions, but did it really accomplish their objective? Is this the right way to remind us to watch out for our kids? Most of us are watching. And far too many were blindsided and watching far too closely during the Super Bowl.

On the flip side, this mom says that there is never a convenient time to talk about children and death. So why not grab everyone’s attention during the Super Bowl? As a mother who’s lost a child, she presents a compelling perspective and is a good read.

What do you think of the Nationwide ad?

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Comments (4)

  1. Susie 02/05/2015 at 8:19 pm

    Having a friend who just lost their son to a 5-6 year battle with leukemia, I can understand the sting of their heartache they felt as their son will never do any of the things mentioned. That commercial was hard for even them. But a family who has lost their child to an accident and you have an insurance company giving stats and showing how some occur, yes, I think they crossed the line. They are accidents, not planned, some maybe by carelessness, but not planned. Those parents probably feel enough guilt without being reminded at a time when most are together for a good time that they lost a child because of what they might consider their fault. I will be the first to admit I have made some stupid and careless mistakes, but I did not lose one of my children as a result. But if I had, I wouldn’t have wanted that to be part of a day of friends or family time. The families did not need that reminder then,for I am sure it is ever present. At the appropriate time, in another way these things can be addressed that they are areas that can cause harm, but not during this time. And not without compassion for those who have lost a child. As Solomon said, there is a time to laugh and a time to cry. This was not the time, all of us need a reprieve from the sorrows of life.

  2. Kris 02/05/2015 at 12:41 pm

    I don’t think the commercial went too far. As an ER nurse, I have sat with the grieving parents whose child drowned, was hit by a car and died, was not properly secured in a car seat or was crushed when a dresser fell on them. It not only changed their lives forever but mine also. So many times I wanted to scream at parents whose small child was running across a busy store parking lot…JUST HOLD THEIR HAND!…so they might be spared the pain of the loss of their child. You can’t turn back the clock but some parents need a wake up call and many of them were probably watching the Super Bowl. We can sugar-coat it but some parents just need it bluntly stated, for the sake of the children

  3. Joseph L. Betz 02/05/2015 at 9:03 am

    I thought the ad was very good – People today are NOT paying attention to what their kids are doing. They are too busy playing with digital junk. I think the Super Bowl was a great place to view this ad.

  4. mommieof4 02/04/2015 at 2:30 pm

    YES TO FAR. This has cross the line. I’m canceling my ins with them today