The #1 cause of childhood deaths is preventable deaths.
Which means, that more parents watching that commercial were absolutely punched in the heart by this Nationwide ad. As a matter of fact, anyone who’s lost a child period. The ad hit the heart of every parent who’s lost a child and every parent who fears losing a child. It spoke to the fears that run wildly in the back of all of our minds. It spoke to all of the regret, the step by step replay, and the self blame that any parent who’s lost a child in any sort of an accident is trying to move past.
It feels like they hit us all below the belt.
The ad was beautifully done and manipulated all of the right emotions, but did it really accomplish their objective? Is this the right way to remind us to watch out for our kids? Most of us are watching. And far too many were blindsided and watching far too closely during the Super Bowl.
On the flip side, this mom says that there is never a convenient time to talk about children and death. So why not grab everyone’s attention during the Super Bowl? As a mother who’s lost a child, she presents a compelling perspective and is a good read.
What do you think of the Nationwide ad?