Vodafone is the world’s 2nd largest mobile phone company, and their newest marketing campaign celebrates #Firsts among their many international customers. The following video of two elderly Dutch nanas who fly in an airplane for the first time ever is completely adorable.
I love how the two septuagenarian women, An and Ria, are willing to take a risk, try something new, be silly, be vulnerable, make a new friend, laugh, and share the experience with millions of viewers. I love how Vodafone is celebrating stories of #Firsts, though it’s still a marketing campaign–and a darned good one.
What #Firsts would you like to try?