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The NüRoo Pocket

I got the mail today and was flipping through the Babies”R”Us mailer when on page three I was hit with The NüRoo Pocket.

Hmmmmm.

Image from nuroobaby.com

Image from nuroobaby.com

 

Let me start with saying that this woman clearly did NOT just have a baby. They need to find someone a little more exhausted looking for their next ad campaign.

According to the description in my mailer, it says that experts recommend that babies need to be held on a mother’s chest skin-to-skin for one hour, three times per day. Hence the need for this $59.99 shirt.

I love snuggling with my children. My kids were strapped to me until they could no longer fit in their carriers, and my son who is 18 months old and way too heavy for one is still glued to me all day long. I get it, it’s great to be close to your kids. But when I was carrying them I was also wearing a bra and not worrying that my baby was going to slide out of my shirt.

This brings baby wearing to a whole new level. I’m going to go out on a limb and say that I don’t really get this shirt. Do you wear this out in public? It’s cute, and it looks to me like it was designed for more than just wearing around the house. Are you supposed to head to the grocery store with your naked baby in your shirt? Are you supposed to wear a bra with this shirt? Are you not supposed to wear a bra with this shirt at a time when you are potentially a little tender down there and leaking breast milk?

New moms are faced with so many pressures when it comes to doing it the supposed right way. In addition to only buying organic foods, doing food eliminations, researching green cleaning products, eliminating anything that contains a trace of BPA, green baby products, baby-proofing, the right way to put a baby to sleep, sleep-training, the right eco-friendly bottles, the right eco-friendly clothes, the safest car seat, not creating sibling rivalries, and the list goes on and on and on.  And just in case you needed one more thing to get right, you’ll need to buy this shirt to ensure that you can literally wear your naked baby for three hours per day.  And you should probably buy more than one.

Somewhere past generations are laughing at us.

Disclaimer: This post is not directed towards any babies who need additional bonding opportunities for any variety of reasons.

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Comments (5)

  1. Anastasia @ eco-babyz 02/25/2013 at 3:35 pm

    “Me want!” was the first thing I thought when I saw this! We have two kids, and plans for a third are on the horizon since our second will be 2 year old end of this year. With an active 5 and 2 year old, this would be AWESOME to have when the third baby arrives in the future. I’m hoping to share it with my readers on Eco-Babyz as I know this is something they will really appreciate! I loved wearing my second in a wrap around the house to cook and clean, get things done. I didn’t see him as ‘high needs’, it’s just that we both enjoyed baby wearing so much. The wrap was a huge learning curve though and I hated how long it took me to put it on, eventually I got good at it, but it took a while. I would much rather have this! We visit family a lot and when I took the wrap with me, they kind of snickered at how long it took me to put it on with baby. This would have been awesome to take a long, I think it is genius! I love that you can wear it naked or with something underneath, however you please :)

  2. Judy R 02/25/2013 at 1:17 pm

    Well, this past generation is not laughing at you! I love it and would have worn it around home if I could have afforded it. It is kinda pricey.

  3. Rachel 02/22/2013 at 8:10 pm

    Thank you Daniela for your detailed response. I actually think the nuroo is a very cool invention and am wanting to by one for myself and baby #2 who is due to arrive any day! Having a very busy 2 year old also, this makes sense to me. I love the other carriers I have, but for newborn skin to skin time, this is genius.
    To Shannon, I wish I had this with my first boy. I wanted badly to have more skin to skin bonding time, but was living with my in laws at the time who maintain a high level of modesty, so finding privacy was a must. But the lack of flexibility was a little frustrating. Knowing those same in laws will be coming to visit after baby arrives, it is nice to not compromise what I know is good for my baby in these very early weeks of life, but at the same time keep them comfortable as well.

  4. Daniela Jensen 02/22/2013 at 7:28 pm

    Hi Shannon – By business partner, Hope, and I created the NuRoo Pocket to provide coverage and mobility to those who wanted to practice skin-to-skin contact with their baby, while still being present (for our families, our needs, etc.).

    40 years of research says that to stimulate the nerve activating all of the physiologic benefits of the practice (found here: http://bit.ly/TJUpv1), baby needs to be positioned vertical, wearing only a diaper, with their shoulders on or above your bare chest and remain that way for an uninterrupted 60 minutes. Whether your a first time mom, or have a family of 5 like I do, finding the time can be difficult.

    Skin-to-Skin Contact was something we wanted to do for our babies, and other wraps/slings/carriers didn’t lend themselves to the practice, were difficult to use, or lacked the coverage we needed. The NuRoo Pocket is our solution.

    To answer your questions:

    “It’s cute, and it looks to me like it was designed for more than just wearing around the house.” – At a time when none of your clothes fit and your body feels completely foreign – moms deserve something they feel good in. The fabric is breathable, moisture wicking and super soft with adjustable closures ensuring a perfect fit as your body changes and baby grows.

    “Do you wear this out in public? Are you supposed to head to the grocery store with your naked baby in your shirt?” – it was designed to be multi-functional. When not used for skin-to-skin contact, it doubles as a newborn carrier (with a tank underneath and baby clothed), a nursing top, or maternity/post-partum wear. Moms have also told us they’re using the support belt as a pre-natal belly band.

    “Are you supposed to wear a bra with this shirt? Are you not supposed to wear a bra with this shirt at a time when you are potentially a little tender down there and leaking breast milk?” – If you’re practicing skin-to-skin, the presence of a bra will disrupt the nerve stimulation in both you and baby (that’s right, BOTH mom and baby receive benefits from the practice that go far beyond bonding). To avoid any let down, we suggest nursing Baby just prior to practicing.

    Each generation learns from the one before it and tries to improve on their way of doing things. When you become a mom, you learn quickly there is no ‘right way’, only ‘your way’ of raising children.

    • Shannon 02/22/2013 at 9:59 pm

      Hi Daniela,

      Thanks so much for taking the time to answer my questions. I appreciate your points and wish you and Hope much success with this product!