Carina has been typing on the internets before there was a www in front of everything. This is why she’s cranky and wants to know when you’ll get off her lawn. She resides in a hopelessly outdated home in the Mountain West with a mathematician and three children hell-bent on destruction. Her laundry is not done, but her Twitter is totally up to date. Carina does not have a Tumblr, because get serious.

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Your Baby Can Read Shut Down

A few years ago you couldn’t get away from the TV ads proclaiming “Your Baby Can Read!” I was skeptical from the moment the first ad aired, because babies can’t read. I mean, my baby CAN change a flat tire, mow the lawn, and has memorized Pi to the 200th place, but reading? Nope.

I once posted in an online forum when a person asked if “Your Baby Can Read” was real or worth the money, that I didn’t think that it was, and that I didn’t think it would work. You should have seen the responses from people indignant: YES their babies could READ after following this system. Hogwash. And apparently, the FTC agreed with me. Thanks to the complaints of the Campaign for a Commercial-Free Childhood, the FTC examined “Your Baby Can Read” and Your Baby Can Read shut down.

As the Campaign for a Commercial Free Childhood noted in their press release,

“Research has linked infant screen time to sleep disturbances, attention problems, and delayed language acquisition, as well as problems in later childhood such as poor school performance and childhood obesity. The American Academy of Pediatrics recommends no screen time for children under age two. If parents followed Your Baby Can Read!’s viewing instructions, their baby would have watched more than 200 hours by the age of nine months. ” read more

I guess we all have to adjust back to a world where babies can’t read and have to be read to. The future is the worst!

 

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Comments (4)

  1. Melissa Choate 07/16/2012 at 11:16 pm

    I didn’t know this so I’m glad to hear it. Why would we want a product like this to work anyway? Who wants a baby to read?

  2. Alison Kallstrom 07/16/2012 at 7:16 pm

    I had heard of this product and it always disturbed me. Why would you want your baby to read anyway?? It’d be a little creepy if you ask me. 🙂

  3. La Yen 07/16/2012 at 4:08 pm

    I bought this for Buster. DON’T JUDGE ME.

  4. Amy 07/16/2012 at 3:52 pm

    Well, what do you know? Funny thing how my baby’s skills are so basic, like crying, sleeping and smiling.