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Social Network for Girls

By Martha Ross

Knowing that they can’t shield their daughters from Facebook, YouTube, and Twitter, three East Bay moms have launched an interactive, safety-conscious website, Girl Ambition, specifically for tween girls.

“We started talking to other parents and realized that every single person knows someone where something scary has happened online to their kids,” says CEO Hilary DeCesare of Danville, a former Oracle manager and mother of an 11-year-old girl.

But, Girl Ambition isn’t just a cyber-safety primer for kids and their parents. It is also designed to boost girls’ self-esteem through games, videos, and a TV show—starring DeCesare’s spirited daughter, Dani. Ten-year-old Samantha Bell of Lafayette likes the TV episodes where Dani tries working as an elephant trainer and swims with dolphins: “A lot of the things she does are really cool.”

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Published: Diablo, July 2009

Author bio: Martha Ross is an associate editor at Diablo magazine, and a mom.

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