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Dress Designer

By Martha Ross

Even before she got the Malia Obama election-night boost, Bernadette Reiss had cemented her position as the designer of choice for tween girls who need a special-occasion outfit. For 22 years, her Oakland-based firm, Biscotti, has specialized in creating romantic dresses for girls. Like the bubble-hemmed red taffeta Malia wore the night her father won the presidency, they are made with high-quality fabrics and eye-catching details.

With her dresses available in stores across the country and in Europe, Reiss’ business has been good enough to launch baby, boys, and girls swimwear lines in recent years. But Reiss remains the expert in what girls want a dress to be: hip, but also simple, pretty, and modest.

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Published: Diablo, July 2009

Author bio: Martha Ross is an associate editor at Diablo magazine, and a mom.

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