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The Memory Keeper

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After the birth of her first child, Cathy Bennett bought paper and stickers, and sat down to create a baby book. But it wasn’t long before she gave up, discovering that preserving memories of motherhood takes time and energy away from simply being a mother.

 

“I called myself a scrapbook dropout,” she says, and after talking with other moms, she learned she wasn’t alone. “There is huge guilt for moms who haven’t made a baby book.”

 

Bennett, a former marketing executive, researched new photo and web technologies, and connected with designers. Five years later, the 44-year-old Walnut Creek mother of two is the founder of How Fast They Grow, a web-based digital scrapbooking company. Hailed by Real Simple, Daily Candy, and just about every parenting magazine, How Fast They Grow makes scrapbooking a cinch for busy moms who want to chronicle their baby’s precious moments—in a matter of minutes.

 

 

The site’s 11,000 members use drag-and-drop technology to place photos and text into 540 themed page templates—which are then printed on 12-by-12 card stock and shipped to members’ homes for $5.50 each. “I tell people: It’s half the cost of traditional scrapbooking, and a tenth of the time,” says Bennett.

 

Because users do not need to crop and glue, nor master a complicated graphics program, they can complete pages quickly. And, unlike bound photo books, these can be created one page at a time, growing as a child grows. One glance at the dozens of kudos from members, and it’s easy to see Bennett is delighting moms everywhere—and she’s only just getting started.

 

“So many women say to me, ‘This has solved a huge need in my life,’ ” says Bennett. “That is so gratifying.”  

 

For information visit www.howfasttheygrow.com.

 

 

Published: Diablo, May 2009

 

Author bio: LeeAnne Jones is the managing editor of Diablo magazine, a freelance writer and proofreader, and an avid scrapbooker.

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